Transparency
Whilst working at our Dad’s modest tile shop in the north of England, we observed a simple sales technique he employed practically every day. To prove to a potential customer that he was fair and trustworthy, he would openly state how much a tile had cost him, before then suggesting a sales price that would satisfy both parties. This transparency always led to the same outcome: a shake of hands and smiles all-round. It also convinced us that openness and transparency are the perfect foundations upon which to build a business, so that’s what we’ve set out to do with Verdad.
We disclose the cost of every tile we sell, which you can view by scrolling to the bottom of each product page. Additionally, we share information on the origins of our tiles, along with the environmental implications of their production, and if there’s anything else you’d like to know, we’re an open book - you need only ask!